About The Goodbye Company
The Goodbye Company sells organic products for everyday problems people face. They needed social media design templates (Instagram and Pinterest) and a content strategy.
Branding
For their new look, I proposed shades of green because the company sells organic products. Green is a calming color and reminds customers of nature, and it helps build trust. On the templates you can notice an organic typeface - Recoleta Alt and organic shapes that enhance the soft, homey feeling this company provides.
Marketing
In terms of marketing, the strategy for Instagram is client focused while displaying the products in the background. The social presence focuses on solving clients problems, giving tips and solutions to their health problems.
On Instagram, the company posts 4 times a week on their profile with the following schedule:
Monday: Display a product.
Wednesday: Share a review from clients and make a quiz on story.
Friday: Help the audience by sharing a blog post related to the products and sum it up on social media.
Sunday: Share a product and tips on using it.
On their story, each post is shared and there is a quiz on Wednesday that engages the audience to answer questions from previous posts. There are also weekly quotes using the provided design.
On Pinterest, the company posts 2 times a week. One post is focused on promoting a product, while the other is focused on promoting a blog and providing a solution to a certain health problem.
Each week there is a different theme the posts cover, for example: yeast infection, styes, toothache.
Thank you! :)
